Sardinia, Italy's favourite summer destination

Summer 2024 has officially begun and, according to the survey conducted by Assoviaggi Confesercenti in collaboration with the Centro Studi Turistici di Firenze, Sardinia is confirmed as the most popular summer destination for Italian travellers. With around 4 million Italians ready to leave for their holidays between June and August 2024, the enchanting island of Sardinia continues to excel as the main choice for spending a summer holiday.
Exclusive beaches and resorts in Sardinia
Besides the famous Costa Smeralda, with its breathtaking beaches such as La Caletta in Siniscola, Posada, San Teodoro, Budoni, Porto San Paolo, Olbia and Golfo Aranci, the island offers a wide range of enchanting places to explore. Here are some of the most beautiful and renowned beaches in Sardinia:
- Cala Brandinchi: known as 'Little Tahiti', with its turquoise waters and white sand.
- Cala Goloritzé: famous for its limestone spire and crystal-clear waters, reachable only on foot or by sea.
- Cala Mariolu: characterised by small white pebbles and transparent waters, ideal for snorkelling.
- Gulf of Orosei: with spectacular bays and caves, it offers some of the most evocative landscapes on the island.
- La Cinta San Teodoro: long white sandy beach with crystal clear sea, ideal for families.
- Porto Istana: with its blue waters and fine sand, it is a favourite destination near Olbia.
- Spiaggia del Principe: one of the gems of the Costa Smeralda, renowned for its unspoilt beauty.
- Romazzino beach: elegant and refined, frequented by those seeking luxury and tranquillity.
- Spiaggia Rosa and Budelli: famous for their uniqueness, located in the La Maddalena Archipelago.
- Li Cossi, Costa Paradiso: an enchanting bay surrounded by pink rocks and turquoise waters.
- Stintino, La Pelosa: famous for its fine sand and sea resembling a natural swimming pool.
Sardinian villages and traditions
But Sardinia is not just about the sea. Rural villages such as Telti, Oschiri and Berchidda tell ancient stories of Sardinian traditions handed down through the ages. Here you can immerse yourself in the true essence of Sardinia, savouring its authenticity through art, local handicrafts and typical gastronomy. Besides the sea, Sardinia offers a journey into the past that allows you to appreciate the cultural richness of the island.
Adventures and activities in Sardinia
Not only picture-postcard beaches and picturesque villages, but also breathtaking naturalistic excursions, food and wine itineraries to discover local flavours and outdoor activities that will make a summer holiday in Sardinia a unique and unforgettable experience. Among the most popular excursions
- Trekking in the Supramonte: leading to the spectacular Gorropu Gorge, one of the deepest canyons in Europe.
- Visit to the La Maddalena Archipelago: offers the opportunity to explore unspoilt islands and heavenly beaches such as Spiaggia Rosa and Cala Corsara.
- Excursion to Tavolara: a mountainous island with hiking trails and breathtaking viewpoints.
- Grotta di Nettuno (Neptune's Cave): near Alghero, a spectacular sea cave accessible by sea or via a long scenic staircase.
Other favourite summer destinations for Italians
The survey also reveals other summer destinations preferred by Italians for 2024. Apulia and Sicily rank second and third respectively in the preferences of national travellers. Apulia attracts with its charming white cities and beautiful coastline, while Sicily conquers with its rich history, breathtaking landscapes and delicious cuisine.
International destinations
Among foreign destinations, close-by destinations such as Greece, Spain and Portugal remain popular for Italian travellers seeking European adventure. For mid-range destinations, Iceland, Norway and Egypt emerge as fascinating destinations. Finally, for those wishing to explore more distant places, the United States, Japan and the Caribbean are among the most fascinating destinations for summer holidays.
Summer 2024 therefore promises to be full of opportunities for Italian travellers, with Sardinia leading the way as the favourite destination for an unforgettable experience of sea, culture and tradition.

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